Google My Business is a free online account which is available to all companies and has the potential to significantly enhance the visibility of your Business in Google Search Results.
If you own a local Jewellery store for instance, and want to enhance the visibility of your brand as well as generating more drop-in customers, then you really could be missing out in comparison to your competitors.
When you set up a new Google My Business account, you will be asked to provide some information about your website. This will include details such as:
You will then be asked to verify your business prior to your Google My Business listing becoming active. This can be done by phone or post in order to confirm to Google that your company actually exists.
Once your company has been verified, you will then benefit from enhanced visibility in Google Search with the information you entered taking up a significant percentage of the landing page on both desktop and mobile whenever a potential customer conducts a search for your brand online. The image at the top of this page shows the kind of visibility which can be achieved whenever a search is conducted on a desktop or laptop.
Once you have a verified Google My Business listing, you will automatically qualify to feature in Google Maps.
This means that whenever someone searches for services that you offer in their local area, you will not only feature in Google Maps but also in the local search section (otherwise known as the local pack) which sits above the conventional Google Organic SEO results. Effectively, this automatically can mean prominent first page rankings!
The high visibility given to these Google My Business Listings on Search Engine Results Pages has ultimately led to a significant amount of competition as local businesses all compete to be listed first in this local pack.
Local SEO has become a completely new science which larger brands have recognised and commissioned digital marketing experts to focus exclusively on securing top rankings in the local pack alongside their everyday SEO marketing programme.
We are a new age Digital Marketing Agency which has a significant amount of experience of Local SEO in a wide variety of industries and regions. So if you would like some more information about how we could help you optimise your Google My Business page for enhanced visibility, please feel free to get in touch with our team.