Writing content and creating blogs can seem very time consuming when running a business. With this in mind, did you know that each time you post a blog you’re not only providing your audience with important and relevant information, you’re giving Google and other search engines a reason to show your page at number one. The more traffic your content generates, the higher the chances to catch more prospects and ultimately, sales!
Creating quality content and uploading to your web-page is just the start to ensuring that your prospect has a reason to scour your site. However, driving organic traffic to a blog post upon a web-page is tricky.
Using social media to promote traffic to your page is a fantastic way of introducing your articles/blogs/content to your network, whether that be a big or small following, consistency and quality will grow both your network and traffic to your site.
Get your blog ranked to number one! There is no point writing a terrific piece of work if no one will get the chance to see it never mind reading it. Therefore, to ensure your journal is seen, working on your SEO (search engine optimisation) will increase the chances of ranking highly due to Google’s algorithm and Pagerank.
Incorporating blogs on your business’ social networks allows for the opportunity for more people to come across it. Not only will all the company’s network see it but if they like, comment and share the post, it will appear on their network’s feed too, ultimately doubling the post’s potential reach.
Make the most of the free services! It costs nothing to sign up to social networks such as Facebook, Instagram, Twitter and LinkedIn so utilise it! Posting your latest blogs on your social media generates brand awareness and ultimately boosts the chance of traffic interacting with your new content. Remember to interact with your network as well as researching into what your network seem to like more than others to gain customer loyalty and increase customer retention!
Some companies love to talk about themselves constantly in their articles, which is great! However, it’s not for everyone… Blogs and articles are great to talk about new clients, advice, news, events and so much more!
Talking about your clients and network is a real winner when it comes to building strong relationships with your clients. Not only does this create brand awareness for them, but also translates that you care about your business and your network on a somewhat personal level.
Now that you know the importance of sharing your blogs on social media, here are some key tips on how to make your journals stand out on social: