Originating as a blogging platform, WordPress developed into a worldwide CMS due to it’s user-friendly approach. It is easy to organise content on the platform without any real training, and is also easy to learn for beginners, making it the chosen CMS for many a webmaster.
If you’re not building your website from the ground-up, WordPress offers over 50,000 free and paid plugins that expand far beyond the original software – all in a bid to help customise and enhance your website. If you need to make specific changes to the functionality on your site, chances are there is a plugin to do just that.
With regular Google algorithms and ranking factors at an all time high, the importance of SEO best practices are paramount. WordPress does a great job of promoting these practices, with many SEO plugins available to help optimise your content, meta tags and keyword focus to name but a few.
The popularity of the platform means there’s a lot of information available to help you if you get stuck with WordPress. Help includes assistance pages and a community support system, all of which are accessible on SERPs.
Okay, let’s balance the argument by looking at the potential downsides of using WordPress for your website.
When it comes to WordPress, updating the CMS and its plugins are critical to the continued function of the site. Without updating the CMS, programmes can face malfunction, and features can be lost throughout your site.
Plugins decrease speed
Whilst all of those plugins can be tempting to customise your website, they can also slow down your site speed and cause conflicts. Search engines prefer sites to be fast and smooth to use, and so decreased site speed can result in your website not ranking as highly.
When choosing a CMS for your website, it’s important that you consider the pros and cons of each and ultimately, what is going to work best for you and your business. As a powerful content management system that supports the creation of bespoke websites, we will always recommend WordPress to our client base.
So, it may come as no surprise that there are a number of benefits to choosing this CMS for your website or small/medium sized eCommerce store.
However, if you are looking to have a new website built, or simply re-purpose your existing one and are unsure which path to take – why not speak to a member of our team by calling 0800 084 3086 or contacting us, here. We’ll be more than happy to help!