Covid-19 has forced many leisure and hospitality companies into turmoil, with many being forced to make redundancies or even pushed out of business altogether.
Those who have survived are now going to face an even more competitive hospitality marketing environment, as competitors quickly attempt to turnaround their fortunes.
Kolodo Agency can help gain visibility for your brand online and also generate website visitors and bookings which may go a long way towards rescuing your company on the back of the epidemic.
We have an experienced in house team of web designers, developers and digital marketing experts who will be able to help you put together an effective digital marketing strategy which can be tailored to meet your business goals.
In addition to this, we have developed a hospitality website template which is surprisingly affordable. It is also fully customisable, with our clients able to add their own content, images and branding to the website in order to give its own unique look and feel.
You can have the best hospitality marketing strategy in the sector, but it will get you nowhere if you don’t have a usable platform from which to collect leads and convince potential customers as to the quality of your service offering. This is where your website comes in, which is an all essential ingredient of a good hospitality marketing package.
With budgets tight on the back of Covid-19, we have worked on an affordable hospitality and restaurant website template which can easily be customised to reflect your company and the aims you have for your business.
We will easily be able to set up your website as a platform through which to make bookings, generate calls, collect potential customer leads or encourage brochure downloads. Simply let us know what you want your website to achieve, and we can tailor it to make it happen.
Our hospitality and restaurant website templates are also designed to be easy to use, so that even a technical novice will be able to get by. We have used the popular WordPress Content Management System which makes it easy to update your website to reflect the latest offers as well as any changes to your service or open times.
If you would like to include booking or reservation functionality on your new website, we can accommodate that.
Our website templates have been built by experts who are experienced in the industry and have made it so that it is ready to integrate with most common APIs and booking systems. Just note this as a requirement when requesting a quote and we will make sure that we will be able to service this requirement before proceeding.
If you would like to be able to take online reservations and bookings online, but do not currently have the ability; then we can help with this too. Our web developers are capable of building bespoke hospitality and restaurant reservation systems which will automate the whole process for you so that you don’t have to do anything except give the customer the best possible experience once they arrive. Again, just let us know about this requirement when requesting a quote so that we can factor it into the estimated project cost.
Once you have got your website up and running, you then need to look for ways to make potential customers aware of it.
We have a skilled digital marketing team who have had plenty of experience working in the hospitality industry, helping clients in various sectors attract new customers, build brand awareness and secure those all important bookings & reservations.
Our team can work with you to devise hospitality or restaurant marketing strategies which will overcome the marketing efforts of competitors and secure the customers that you need in order to justify your online marketing investment.
Regardless of whether you are interested in social media marketing, PPC strategies, email campaigns or SEO services; our experience team will be able to provide you with interesting ideas and concepts which will be both on-brand and effective.
The SEO world is constantly evolving, and fixating on ranking positions for 1 or 2 keywords is frankly a dated approach which bears no reality in the real world.
With increased personalisation in search and the addition of features such as the local pack and knowledge graph which appears above the traditional organic 1st position, it is becoming increasingly likely that each one of your potential customers will see completely different results for the same search query.
Unlike many traditional old school hospitality marketing agencies, we have adapted our practices to respond to these changes. This includes the additional of Local SEO services which are designed to help you appear as prominently as possible in the local pack.
So for instance, should a potential customer conduct a search for “restaurants near Liverpool”, we will devise a strategy to ensure that you show up prominently for these searches. This is of course without neglecting the traditional organic rankings, with our team still working on techniques to ensure that your website appears as prominently as possible for as wide a variety of relevant keyword searches as possible.
An increasingly important asset for restaurants and attractions is Google My Business. This is a completely free business profile which is offered by Google where you can showcase your services, list opening times and provide useful information to potential customers such as new offers.
We can help you set up your Google My Business page so that you are best placed to capitalise on the potential increased visibility that this can provide for you on Google Search Engine Results Pages.
This will be invaluable when it comes to appearing for local search terms (i.e. Restaurants in Chester) and will enable you to appear in the local search pack which now almost always appears above conventional organic search results.
There are of course still elements of traditional marketing which remain effective and fundamental to your overall business success. One of these elements is your branding which should help customers understand your company persona and service offering.
Our in-house design experts can work with you to devise new branding and imagery for use both on and offline. We’ll take into consideration the image you wish to portray, your approved colour palette and any details that you would like to portray to customers.
We will still be happy to work with you without a brand redesign too of course. Just let us know all the information we need to know and we can provide banners, posters and online media which meet your branding requirements.
Running a restaurant or hospitality service can be hard work, leaving you with very little time to take care of other important aspects of your business such as marketing and website management. So why not take advantage of our affordable digital marketing packages and leave it to the experts to bring in those all important customers which keep you in business?
We are happy to have a quick chat with you about your needs and requirements. You can give us a call on 0800 084 3086.
Alternatively, you can fire us an email firstname.lastname@example.org and a member of the Kolodo team will get back to you as soon as possible.