Digital marketing for construction companies and manufacturers is complicated, with far more product knowledge, research and industry insight required in order to get the right kind of b2b contacts and business leads.
Kolodo Agency has plenty of experience of this in a wide variety of different manufacturing and construction sectors. We’ve helped companies in these industries build new websites and revolutionised their marketing plans with forward thinking strategies which have often gone untried by existing competitors.
Read on to learn more about the approach that we have taken to digital marketing for manufacturing companies and how we have helped our clients achieve their online goals.
Good marketing will get you nowhere if you don’t have a website to do your efforts justice. This is often an area of weakness for those in the manufacturing space, with many lagging behind brands in other industries when it comes to adopting new digital marketing techniques.
That is why we have developed a manufacturing website template which can easily be customised to reflect different brands and the bespoke requirements of different companies. You can upload your own imagery and content, as well as tailoring the look and feel of the website to reflect your brand image and colour palette.
We can also tailor the site to help you achieve your business goals. So regardless of whether you are looking to make more direct sales or generate b2b leads from potential commercial partners, we can adapt the website template to help you achieve this.
Many of our existing clients who have trusted us to build their new website have also opted for the on-going WebCare package post go-live. This provides them with access to our excellent web developers who will be on-hand to help out in the event of any technical glitches which may occur. With this we also provide the necessary website security and hosting packages to make sure that their websites have everything they need to thrive online.
You can also enlist the help of our Conversion Rate Optimisation specialists who will continually trial small changes to your website to find alterations which improve conversion rates or aide the retention of website visitors. Just a minor percentage change in conversion rates can have a major impact on the success of your business!
We have also had clients in the manufacturing industry who utilised the services of our in-house digital marketing team, who have decades of experience of helping companies in a wide variety of sectors achieve their business goals.
With the manufacturing industry often found to be lagging behind other sectors when it comes to digital marketing, we have found that implementing the strategies and techniques which we have used to great effect in other sectors has richly rewarded our construction and manufacturing clients.
Our in-house team now has experience of industrial product marketing and general digital marketing for construction companies which is aimed at generating in-house leads for b2b opportunities alongside boosting the overall visibility of our client’s brand. This is achieved by using a combination of digital marketing channels that our team has experience of, including:
You can opt to utilise just one aspect of our offering if you feel that a particular marketing channel is in need of attention. Alternatively you can outsource the whole of your industrial digital marketing efforts to us so that you can focus on the aspects of your job that you are best equipped to deal with and rely on us to bring in the new business opportunities.
If you would like to request a quote for any aspect of our service offering, then you can call us on 0800 084 3086.
Alternatively you can send us an email on firstname.lastname@example.org .Just let us know the following information and we’ll get back to you with a quote as soon as possible: