The way that people go about searching for property has changed astronomically in recent years, with many more prospective home buyers and renters utilising online sources to aid their property search.
Property websites such as Rightmove and Zoopla have fundamentally changed the game and hold dominant positions when it comes to online visibility. However, this doesn’t mean that independent estate agents and letting firms don’t stand a chance.
Our team of web developers and digital marketing specialists know a thing or two about sector, and have find routes around these dominant brands through which to boost brand awareness and generating new leads. With customisable property website templates and comprehensive digital marketing plans, we can give your company the boost it needs as you break out into the online world.
So many letting agencies and estate agencies fail to put the investment into their websites that really is required in the modern age in order to convince potential customers as to the validity of your company. Tired looking, word art drenched websites which don’t work well on mobile devices are all too common in this industry.
That’s where Kolodo Uniform has come in, producing customisable and affordable letting agency and estate agency website templates which will allow you to showcase your portfolio on a platform which adds credence to your brand and also boosts consumer perceptions as to the validity of your company.
Our team of web designs can help you tailor the template so that it matches your brand in terms of colour palettes used and logos displayed on your site.
Meanwhile, our team of web developers can help you personalise the website with your own content and ensure that your property portfolio is displayed in a way that you think is best.
We can also work with you to ensure that the website is designed in a way that makes it easy to generate online enquiries and leads so that you can make the most of your investment.
Google is always evolving its search engine and a recent development has been the introduction of what is termed the local pack.
This is traditionally a list of five businesses which are within close proximity of the searcher or the area that they are search for. It normally shows up when someone makes a search with a query which includes the name of a region. For instance, someone searching for “estate agents in Liverpool” would very like see a local pack listing surfaced above the normal organic search results.
As with traditional forms of SEO, there are ways to optimise your business listing to ensure that you stand a better chance of appearing for these regional queries. Our team of digital marketing experts know a thing or two about local SEO for Estate Agents and letting firms, and would be more than happy to offer their services to your property firm.
Google is of course not the only platform through which to advertise your business, with Facebook in particular becoming a platform which is frequently turned to by people who are on the lookout for a new property.
Facebook Marketplace is an obvious place to start off, but there are plenty more you can do with your own Facebook Business page to interact with people in an attempt to increase the number of followers your businesses has. As you start to see your follower count grow, you will then begin to notice that your own organic posts on Facebook become far more powerful as a source of generating website visitors and potential leads for your business. Some of the companies that we work with have actually found that Facebook is now becoming their single biggest generator of leads!
Our team of social media specialists will be more than happy to help you with this task; working with you on a social media marketing plan which will help your property business thrive by opening yourself up to a whole different type of marketing.
You may have seen us using the term Proptech elsewhere on this page. This is an acronym which is short for “Property Technology” and refers to any technical products which are utilised in the property sector. To provide you with some Proptech examples, this could be a website (i.e. Rightmove) or a particular piece of software which is used in the property sector.
We can integrate most commonly used Proptech software items into our property website template and can even help you develop bespoke Proptech software like a feed of properties onto one of your landing pages. Please let us know what online tools you would like to feature on your website at the time of requesting a quote so that we can factor this into the costs.
There are a number of ways to get in touch with us if you are interested in receiving a quote for our digital marketing services or taking advantage of our affordable property website template.
One option is to send us a message by email to firstname.lastname@example.org letting us know the services that you are interested in as well as any specialist requirements we may need to know about. We will then arrange for a Kolodo team member to get back to you.
Alternatively, if you would prefer to speak to us, then you can give our office a call on 0800 084 3086. We look forward to hearing from you.