Overcome your business challenges by reaching a much bigger audience of customers online with Kolodo Agency.
We are one of the leading travel marketing agencies in the UK, with proven experience of helping clients in the sector improve their online visibility and achieve their organisational goals. Our client portfolio has included the likes of the Award Winning Holiday Park Operator Darwin Escapes for whom we designed and developed a brand new travel website.
Read on to discover how we helped Darwin Escapes improve their digital marketing performance and how we could use this experience to help you achieve your business goals too…
We were selected by Darwin Escapes with the brief of helping them “Win the War on the Web”. This required us to design & develop a brand new website for the organisation which was based on a WordPress Multi-Site content management system.
Our resourceful team of developers came up with a custom WordPress Content Management Platform which had many bespoke features intended to make the website much easier to change and update overtime by the in-house team. This was ultimately aimed at ensuring that Darwin Escapes would not have to resort to using web developers for even minor changes; saving both time and money over the longer-term.
SEO and search marketing performance was another key consideration in the development process, with Kolodo Agency working collaboratively with the Darwin Escapes team to identify keyword targets and develop a travel website which appeased the requirements of popular Search Engines such as Google.
The end result was a mobile responsive website which was quick to load, on-brand and fully optimised for SEO leading to long term sustained gains in Google SEO ranking positions.
We are not the kind of travel marketing agency who would leave its clients in the lurch. This is why we continued to provide our services to Darwin Escapes after the new website was launching; helping to train staff in how to utilise the WordPress system to update the website as well as providing essential web development support to ensure the smooth operation of the site.
Another aspect of our post go-live services was a Conversion Rate Optimisation programme where our CRO team would make and monitor minor changes to website design in an attempt to continually improve the converse rate achieved from the same visitor numbers.
Our Kolodo Uniform team have developed a bespoke travel industry website template which can be completely customised so that you can reflect your brand identity and tailor the user experience towards producing the kind of goal conversions that you want to achieve.
For instance, Darwin Escapes had a goal of generating leads for potential holiday home sales. This was factored into the design produced, with our team designing a number of calls to action on landing pages to make it easier for customers to be able to send enquiries.
In addition to this, we also produced separate landing pages which were centred on generating holiday reservations. We achieved this by integrating our travel website template with the API for the Hoseasons accommodation booking system.
Please let us know if there are any APIs that you will be looking to integrate your website with at the time of making an enquiry, with our adaptable travel website template able the integrate most popular online travel related tools, widgets and APIs including Google Maps.
Our travel and hotel website template can be integrated with the vast majority of commonly used online accommodation booking systems and APIs, so you should face no problems generating reservations via your website.
However, if you are a standalone B&B, hostel or hotel which is not affiliated with any particular booking agent, then we can also look at building your very own online accommodation booking system so that you can manage your reservations.
Our standalone system will ensure that there are no booking clashes and will automatically manage the online reservation process for you, so that all you will need to do is worry about providing your guests with the best experience possible once they arrive.
If you would like us to factor in the build of a bespoke accommodation booking system into your new website project, then please let us know at the time of making an enquiry so that we can factor this into your quote.
It isn’t just building travel websites that our team is good at. We also have an experienced Digital marketing team who will be able to assist with boosting the visibility of your brand online. Our team know what it takes to put a brand on top in this highly competitive sector, with combined experience of travel and tourism marketing on the following online channels:
You could choose to opt for a particular channel of digital marketing for us to focus on. For instance, you might decide that you want to improve your SEO performance so that you appear on top of Google for your customer’s holiday related searches. In that case, you will be ably assisted by our highly skilled SEO marketing team who have experience of working with the likes of TravelSuperMarket.
Alternatively, you can opt to place your trust in us and opt for an all-inclusive digital marketing package where our team will take care of all of these channels. This will give us the best chance of achieving cost efficiencies for your budget. For instance, once we have achieved top SEO rankings for any search terms that you are keen to appear for, we can then automatically scale back on the PPC ad spend that we are putting into bids on these terms so as to avoid cannibalising traffic.
We don’t believe in one-off projects. We want to help our clients achieve their long-term goals and we won’t knowingly take on any project that we know we won’t be able to achieve.
If you would like to receive a no obligation quote relating to the build of a new travel website or would be interested in learning more about a all-inclusive package providing access to our travel & tourism marketing consultants, then please feel free to get in touch at any time.